Yiwen Chen, Ph.D.

Biography

Professor Chen specializes in social media marketing and content marketing. Her research focuses on influencer marketing, exploring how brands can create engaging sponsored video content that resonates with audiences and helps businesses understand how to build authentic connections with customers through social media influencers. With extensive research experience in digital marketing and professional certifications from Meta, Google,and HubSpot Academy, she brings both academic expertise and industry insights into the classroom.